Fans Push Back After A’ja Wilson’s ‘Privilege’ Comments in Wake of JuJu Watkins’ Nike Deal
The sports world erupted this week as fans clashed over comments made by WNBA star A’ja Wilson, who appeared to question the role of “privilege” in endorsement deals—just as USC basketball phenom JuJu Watkins landed a high-profile partnership with Nike. The timing of Wilson’s remarks sparked a wave of debate online, with some accusing the Las Vegas Aces forward of throwing shade, while others defended her as raising broader issues about equity in women’s sports.
On the heels of Watkins’ announcement that she inked a multi-year deal with Nike—making her one of the youngest female athletes to sign such a contract—Wilson took to social media to post a cryptic message referencing “privilege” and how it shapes opportunities in professional sports.
While Wilson didn’t mention Watkins by name, fans quickly connected the dots. “It’s just wild how some folks get handed the spotlight off potential, while others have to grind for years and still get overlooked,” she wrote on X (formerly Twitter). “Privilege is loud.”
The message quickly went viral, with many interpreting it as a veiled critique of Watkins, an 18-year-old freshman who has already emerged as a star in NCAA women’s basketball. Watkins has dominated headlines and social media all season, leading USC in scoring and shattering records previously held by legends like Cheryl Miller.
But not everyone saw Wilson’s comments as warranted—or well-timed.
“JuJu Watkins is the real deal,” one fan posted in response. “This isn’t about privilege. It’s about performance and marketability. She’s earned this.” Others pointed out that Watkins is Black, female, and has worked tirelessly to earn her place in the spotlight.
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